U.S. Women’s Rugby Sevens Team Winning at the Olympic Games and on Social Media

August 12, 2024

The U.S. women’s rugby sevens team has made history at the Paris 2024 Olympics, not only by winning its first-ever Olympic medal but also by redefining the image of women’s rugby both on and off the field. Leading this charge is Ilona Maher, whose impact transcends traditional athletic achievements. Maher’s presence is hard to overlook. With her iconic red lipstick and signature stiff arm, she has become a symbol of resilience and flair in women’s rugby. Her dynamic style on the field, combined with her vibrant social media presence, showcases a new era of athletes who excel in their sport while connecting with fans in innovative ways.

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The team’s triumph came with a dramatic bronze medal victory against Australia, a match that underscored their relentless determination and skill. Reflecting on the achievement, Maher emphasized the broader significance of their success. “We wanted to show what rugby could be in America,” Maher said after the game according to NPR. “I think today really made the jersey better so that other young girls can grow up wanting to play rugby and become professionals.” Her sentiment highlights a crucial aspect of their victory: the ability to inspire and pave the way for future generations. The U.S. women’s rugby sevens team’s Olympic performance has not only secured them a place in history but also brought much-needed attention to the sport in the United States. The moment was more than a win; it was a statement about the potential and visibility of women’s rugby.

Source: By Michael Steele/Getty Images

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Ilona Maher’s influence has resulted in 1.9 million followers just on TikTok. Since the Tokyo 2021 Games, where she first gained significant media attention for her candid and engaging social media posts, Maher has used her platform to challenge stereotypes and advocate for body positivity. Her popular TikTok videos, where she addresses issues such as body image and sports-related criticism, resonate with many. One notable video in which she addresses criticism about her muscular physique and BMI garnered widespread support and admiration.

In a viral TikTok, Maher defended herself against negative comments. This response not only challenged conventional standards but also highlighted the physical demands of elite sports, reinforcing the notion that athleticism comes in diverse forms. Her advocacy for body diversity in sports continues with her encouragement for followers to appreciate different body types. “All body types are worthy,” Maher asserted in another popular video. “From the smallest gymnast to the tallest volleyball player, all body types are beautiful and can do amazing things.”


Maher’s dual role as an athlete and influencer is a testament to how modern athletes are shaping the sports landscape. Her efforts have been instrumental in increasing the visibility of women’s rugby and inspiring young athletes across the country. The growth of women’s rugby in the U.S. is evident in the rising participation rates and the establishment of new professional leagues. The U.S. Rugby Women’s Premier League and the forthcoming Women’s Elite Rugby league reflect the increasing support and development opportunities for female players.


A significant boost to the sport came with a transformative donation from Michele Kang, the owner of the Washington Spirit. Kang recently announced a $4 million pledge to the U.S. women’s rugby sevens team, set to be distributed over the next four years. This generous investment aims to enhance resources and support for the team as they prepare for the 2028 Summer Olympics, further solidifying the commitment to developing women’s rugby in the U.S.


The success of the U.S. women’s rugby sevens team at the Paris 2024 Olympics represents a significant milestone for the sport. Ilona Maher’s leadership and visibility have played a crucial role in this success, blending athletic prowess with social media savvy to inspire and empower. As women’s rugby continues to gain prominence, Maher and her teammates stand as beacons of progress, demonstrating that excellence on the field can indeed lead to broader societal impact.

To keep up with the latest social media updates from the Olympics and other sports, make sure to follow SparkShoppe.

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