With Meta Verified, Are We All Influencers?

March 27, 2023

Meta has launched a new service for Facebook and Instagram: Meta Verified. The coveted blue verified check mark can now be yours for around $15 a month. According to Meta’s website, Meta Verified is a "subscription bundle to help you establish your presence on Instagram and Facebook.” Outside of account verification, the service will provide subscribers with enhanced account protection, direct account support, and exclusive features. Does this mean any average creator can get the influencer treatment?

Previously, verified badges were reserved for public figures that were deemed to be unique and notable. They became something of a status symbol on social media. With Meta Verified, individuals over 18 with a valid ID can now obtain a verified profile on Facebook or Instagram. The service is currently available in the United States, Australia and New Zealand, and is not yet available for businesses. Meta Verified also requires separate subscriptions to be verified on both Instagram and Facebook. When it first launched, the service promised increased reach for subscribers. Meta has since removed that feature from the current version of Meta Verified, but could bring it back in later versions of the subscription.

More and more, it seems social media platforms are tailoring their features to individual users rather than businesses. Meta Verified and Twitter’s Twitter Blue are both created for individuals, with separate corporate offerings available or in development. On social media, now more than ever, the power rests within the consumer. There is a chance that services such as these will only continue to increase the authority of influencers on social media. At the same time, having verification available to opt into rather than earn through celebrity could dilute the importance of verification on social media.

So, does this mean we’re all influencers now? There are certainly advantages to increased security and the peace of mind that comes with knowing that you are interacting with the person you believe you are speaking to on social media. Meta Verified subscribers will have access to real people to help with any account issues that may arise. There are also account protections such as monitoring for potential account impersonators. With all this said, it’s still hard to say who exactly Meta Verified is for. The subscription is in its early stages, and the market has yet to have its say. Time will be the true test of whether or not Meta Verified finds its perfect audience.

If you want to stay up-to-date with all things marketing and social media, be sure to keep up with us here at SparkShoppe. We can help your company stay relevant in the constantly changing digital landscape. If you want to learn more about what we can offer, schedule a free consultation with our team today!

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