#ACleverStrategy In the Digital World

September 20, 2015

Every single day, when you drag yourself out of bed and pick out an outfit, you’re choosing your personality for that day. Even if you have no interest in fashion, your clothes will, in some way, tell everyone a short story about who you are. Are you sophisticated? Casual? Elaborate? Comfortable?


Guess has chosen a personality for all of its customers: sexy, young and adventurous. These three words are incredibly clever because of their versatility. Who doesn’t want to be sexy, young and adventurous? Think about today’s society. The young people are always looking to flaunt their youth and make a statement. In the eyes of a young adult, the world is full of adventure and opportunity. The day you realize you are getting old, you look for ways to be young again. Guess shaped its brand to attract women and men of many different age groups. 

With the digital world quickly taking over, businesses, both big and small, are forced to adapt. Guess has used social media and technology to the fullest potential. A simple hash tag (#LOVEGUESS) has created a massive community of shoppers on the Internet. With a page on websites like Facebook, Twitter and Instagram, #LOVEGUESS allows customers, employees and fashion experts to communicate about Guess products. “Is this a summer or fall outfit?” “Which shirt goes better with these jeans?” “Is this dressy enough for a wedding?” Check out the page for #LOVEGUESS on Twitter to see these supporters in action. 

Every single day, when you drag yourself out of bed and pick out an outfit, you’re choosing your personality for that day. Even if you have no interest in fashion, your clothes will, in some way, tell everyone a short story about who you are. Are you sophisticated? Casual? Elaborate? Comfortable?


Guess has chosen a personality for all of its customers: sexy, young and adventurous. These three words are incredibly clever because of their versatility. Who doesn’t want to be sexy, young and adventurous? Think about today’s society. The young people are always looking to flaunt their youth and make a statement. In the eyes of a young adult, the world is full of adventure and opportunity. The day you realize you are getting old, you look for ways to be young again. Guess shaped its brand to attract women and men of many different age groups.


 With the digital world quickly taking over, businesses, both big and small, are forced to adapt. Guess has used social media and technology to the fullest potential. A simple hash tag (#LOVEGUESS) has created a massive community of shoppers on the Internet. With a page on websites like Facebook, Twitter and Instagram, #LOVEGUESS allows customers, employees and fashion experts to communicate about Guess products. “Is this a summer or fall outfit?” “Which shirt goes better with these jeans?” “Is this dressy enough for a wedding?” Check out the page for #LOVEGUESS on Twitter to see these supporters in action. 

With this hash tag, Guess can use its customers as marketers without spending a penny. In addition, Guess provides a link to a page on their website with the exact pieces of clothing shown in the pictures and a variety of similar products.  Have you ever spent hours popping in and out of stores in search of an outfit for a big night?  Because of this brilliant marketing strategy, you can find an outfit that you like in minutes.


Guess has done an amazing job adapting to the digital world and making shopping easy, fun and quick. With its digital marketing strategies, Guess has become much more than just a corporation; it has become a family of fashion-inspired customers filled with energy and excitement about the product.


Check out Guess's 2015 fall campaign!


Never miss an update from “The Shoppe,” sign up for our email list today!

Subscribe

Sign up with your email address to receive news and updates.

Subscribe

We respect your privacy.

Size Matters: 2025 Social Sizing Guide

April 22, 2025
Perfecting your social media game starts with nailing one key detail: sizing. From profile pics to post images, every platform has unique size requirements. To make your content shine, you need to know these dimensions inside and out. Want to become a pro at perfecting post sizes? Check out these tips and tools to level up your social media game! Mastering social media sizes in 2025 doesn’t mean memorizing every pixel. Instead, cheat sheets are your best friend! Hootsuite’s updated 2025 guide offers a detailed list of image sizes across platforms, covering all your organic social media needs.

The Best Times To Post In 2025

April 21, 2025
The landscape of social media user activity continues to evolve in 2025, bringing new opportunities to fine-tune your posting strategy. Knowing when your audience is most active can help boost your organic reach. Across social media, the best time to post is on mid-week days, Wednesday and Thursday, from 7 am to 9am, 1 pm to 3 pm, and 7 pm to 9 pm. However, platforms tend to differ in what times are optimal. Check out the results from the following social media sites:

The Meta AI Evolution: Bots, Engagement, and the Future of Social Interaction

April 10, 2025
Remember the early days of the Internet? Digital bots were the unruly disruptors, the digital equivalent of that persistent telemarketer. They clogged feeds with spam, automated shady schemes, and spread misinformation like a digital wildfire. But fast forward to today, and those once-rogue bots have pulled off a serious glow-up, transforming into surprisingly valuable tools for sparking engagement, fueling creativity, and even offering a semblance of companionship. Leading this evolution is Meta, who is boldly rewriting the rules of how AI-driven bots function and, perhaps more significantly, how they are perceived. Now, AI is vying for our attention through comment suggestions, personalized virtual assistants, and a standalone app. Meta is planting its AI roots deeper than we could have possibly imagined just a few short years ago. So, how did we get here, and more importantly, what does it all mean for our digital lives?

The New Playbook: How NIL Deals Are Reshaping Sports Marketing

April 4, 2025
The NCAA Tournament isn’t just about buzzer-beaters and Cinderella stories—it’s a massive stage for brands. With the rise of Name, Image, and Likeness (NIL) deals, marketing is shifting from traditional ads to direct athlete partnerships. Here’s how NIL is changing the game for brands and players alike.

Meta's New Scratch & Sniff Ads: A Game-Changer in Digital Marketing

March 31, 2025
Meta has just launched its latest feature—Scratch & Sniff Ads! Imagine scrolling through your feed and encountering an ad that doesn't just capture your attention visually, but engages your sense of smell.
Glass of Water

Saratoga Spring Water Goes Viral

March 27, 2025
Saratoga Spring Water Goes Viral Thanks to an Influencer’s Unlikely Morning Routine
More Posts