What’s New with Meta?

September 27, 2023

Meta seems to be having a very busy 2023, with the launch of their new Twitter rival app Threads, and a continuous rollout of updates and new technologies for users, Meta has been in the spotlight quite often. Let's dive into Meta’s two latest updates; one concerning multiple profiles, and the other an update to the Meta Verified feature that we touched on back in March.

Meta’s Multiple Facebook Profiles

This one’s for all the foodies, fitness buffs, or anyone who wants to have separate experiences across accounts on Facebook. You can now have multiple personal accounts! Meta’s intent with this feature is to allow customizability. Multiple accounts can allow you to keep close friends and family in one place and your hobbies in another. So if you want to have an extra profile just for fitness, food, sports, or whatever you want, you can! Any user can have up to four additional profiles. Meta has stated that you can have any name for your additional profiles, but your main profile must keep the name you go by in everyday life.

Image Via: Meta

Meta Verified

In the spring of 2023, Meta launched a new service for Facebook and Instagram called “Meta Verified”. The blue checkmark, which has become something of a status symbol, was made available to everyone for $15/month. Meta has been testing this new feature for the past 6 months and has now decided to expand the feature to businesses on Instagram, Facebook, and WhatsApp. The idea is to allow businesses to stand out on social media apps while giving customers a sense of trust that they are talking to a legitimate account. Other benefits include appearing at the top of search results and as a recommended business to follow. So what’s it going to cost? The service starts at $21.99 USD/month per Facebook or Instagram account, and $34.99 USD/month to bundle both. The feature is not yet available on WhatsApp but will be coming soon so keep an eye out for that!

Want to keep up with the newest features and updates in the digital marketing landscape? Stay up to date with the SparkShoppe blog and follow us on social media for digital marketing insights!

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